01
Content planning
We clarify the subject and intended audience, set priorities and shape the opening, development and conclusion.
YHCOMPANY / SERVICES
STORIES.
Built for the screen.
YouTube videos and short-form content are central to YHcompany’s media production. We identify the message, shape the story, and bring visuals, captions and sound together.
YOUTUBE / LONG FORM
YouTube videos.
Room for the full story.
For subjects that need explanation and stories that depend on context. We consider the opening, the development and the message that remains at the end.
- 01Structure shaped around a subject and message
- 02Editing that preserves context
- 03Captions and sound that support understanding
SHORT-FORM / VERTICAL
Vertical short-form.
A clear central idea.
We identify a central moment and message suited to a short format. Vertical composition, readable captions and the rhythm of each scene work together.
- 01A concise structure with one central message
- 02Vertical framing mindful of people and action
- 03Captions and editing for mobile viewing
MEDIA / PRODUCTION CAPABILITIES
Planning, editing, captions and sound.
Connected by one story.
02
Video editing
Each scene needs its own pace. We connect footage while considering people, action and the context of the story.
03
Captions & information
Readable text and an appropriate amount of information help viewers follow the content without obscuring important visuals.
04
Sound & rhythm
Dialogue, original audio and music each have a role. We consider the balance of sound alongside the visual flow.
PRODUCTION / WORKFLOW
From an idea to a direction.
A process built through discussion.
Purpose & audience
We begin by identifying what the video should communicate and who it is intended to reach.
Format & materials
We review the platform, expected length, number of videos and available source materials to clarify the work.
Structure & expression
We discuss scene order, editing direction, captions and the role of sound in relation to the content.
Review & delivery
We review the story’s flow and visual communication. Timelines, revisions and delivery formats are agreed for each project.
PROJECT / BRIEF
A useful brief.
A clearer starting point.
01
Purpose
Tell us the subject, intended audience and platform where the content will appear.
02
Length & quantity
Specify YouTube or short-form, the expected length and the number of videos.
03
Materials & references
Share available footage, photos, scripts and references, along with their permitted scope of use.
04
Timing & priorities
Share a target release date, budget range, essential content and the conditions that matter most.
QUESTIONS / ANSWERS
Before we talk.
A few useful answers.
Can I get in touch with just an idea?
Yes. Tell us the subject and purpose. If the format or length is still undecided, share your current plan.
Which materials should I share?
Footage, photos, scripts, references, expected length and quantity are useful. Large files can be shared by link.
Can I ask about both horizontal and vertical videos?
Yes. Select YouTube + short-form, and include the expected length and quantity for each format.
How are costs and timing discussed?
We discuss the type of video, length, source materials and scope. Include any target dates and budget range.
How are revisions and delivery formats agreed?
These are discussed for each project. Let us know any required aspect ratio, file format, resolution and revision conditions.
YHCOMPANY / MEDIA & HOSPITALITY
Connecting experiences across media and spaces.